Ziyou Jiang

Education

Teaching

Instructor for the following course:

• TXMI 3240 Retail Planning and Buying (SP23)

Graduate Teaching Assistant for the following courses:

• TXMI 3240 Retail Planning and Buying (FA20, SP21, FA21, SP22, FA22, FA23)
• TXMI 5420 Retailing Apparel and Textiles (FA22)
• TXMI 3210 Fundamentals of Fashion Merchandising (SP22, FA21)
• TXMI 4290E History of Dress and Fashion: Nineteenth Century to the Present (SU21)
• TXMI 4320 Professional Practices in Residential Design (SP21)
• TXMI 3330 Computer-Aided Residential Design (SP21)

Prior Professional Positions

Awards

Editorial Appointments

Service

Outreach

Media Coverage

Basu, T. (2023). Cartier and Tiffany are getting into AR to sell luxury to Gen Z. MIT Technology Review.

Advisory Committee

Major Professor:

Dr. Jewon Lyu

Advisory Committee Members:

Dr. Yoo-Kyoung Seock

Dr. Jooyoung Kim

Dr. Drew Abney

Books

Book Chapter

* means corresponding author

• Chen, S. S.*, Jiang, Z., Anderson, A. A., & Zhao, T. T. (2023). Promoting Sport Business in the Metaverse. In B. Mastromartino & J. J. Zhang (Eds.), Digital Marketing in Sports Global Perspectives.

Current Research

Ziyou’s research interests lie in investigating the impacts of advanced technologies (e.g., AR, VR, and AI) on consumer psychographics and behavior in various fashion contexts.

Job Description

I am interested in investigating the impacts of advanced technologies (e.g., AR, VR, and AI) on consumer psychographics and behavior in various fashion contexts.

Journal Articles

* means the corresponding author

• Jiang, Z.*, & Lyu, J. (2024). The role of augmented reality app attributes and customer-based brand equity on consumer behavioral responses: an SOR framework perspective. Journal of Product and Brand Management, 33(6), pp. 702-716.
• Boyer, S., Jiang, Z.*, & Lyu, J. (2024). Sustainable style without stigma: Can norms and social reassurance influence secondhand fashion recommendation behavior among Gen Z? Journal of Global Fashion Marketing, 15(3), 1-16.
• Shin, S.*, Jiang, Z., Lim, R. E., & Lyu, J. (2024). Forecasting the Spread of Sustainability Movement: Computational Analysis on Social Media Messages Promoting Climate Actions. Journal of Current Issues & Research in Advertising, 45(3), pp. 282-300.

Publications

Refereed Proceedings & Conference Presentations:

* means corresponding author, ᴾ means presenter

• Jiang, Z.*ᴾ, Cates, M., & Lyu, J. (2024). Actualizing yourself through avatars: A preliminary study on avatar-self congruity. 2024 International Textile and Apparel Association Annual Conference. Long Beach, CA.
• Jiang, Z.*ᴾ, Lyu, J., Liang, Y., & Lin, Y. (2024). Upcycling education: Give your clothes an unintended second life. 2024 International Textile and Apparel Association Annual Conference. Long Beach, CA.
• Jiang, Z.*, Lyu, J.ᴾ & Lim, H. (2024). Shopping in the VR apparel store: Investigating the impact of spatial crowdedness and consumer efficacy on consumer shopping experiences. 2024 Global Fashion Management Conference at Milan. Milan, Italy.
• Jiang, Z.*ᴾ, Fernandez, R., Lin, Y., Lim, H., & Lyu, J. (2024). Does social presence matter in a VR apparel store? A nonlinear relationship among human crowdedness, store image, and satisfaction. In International Textile and Apparel Association Annual Conference Proceedings (Vol. 80, No. 1). Iowa State University Digital Press.
• Moreno, N., Jiang, Z.*ᴾ, & Lyu, J. (2024). Eco-anxiety and Gen Z: Transforming negative feelings into sustainable shopping. 2024 International Textile and Apparel Association Annual Conference. Long Beach, CA.
• Lin, Y.*, Jiang, Z., & Lyu, Jᴾ. (2024). Understanding how the signal of self-disclosure and origin identity affect consumers’ perceived authenticity and attitudes in virtual influencer marketing. 2024 American Collegiate of Retail Association Conference.
• Lyu, J.*ᴾ, Shin, S., Jiang, Z., & Dinko, R. (2024). What factors influence consumers to have positive attitude toward fashion virtual influencer message?. 2024 Global Fashion Management Conference at Milan. Milan, Italy.
• Jiang, Z.*ᴾ, Fernandez R, Lin, Y., & Lyu J. (2023). Does social presence matter in a VR apparel store? A nonlinear relationship among human crowdedness, store image, and satisfaction. 2023 International Textile and Apparel Association Annual Conference. Baltimore, Maryland.
• Boyer, S., & Jiang, Z.*ᴾ (2023). Sustainable style without stigma: Can social reassurance influence recommendation behavior? 2023 International Textile and Apparel Association Annual Conference. Baltimore, Maryland.
• Jiang, Z.*ᴾ, Lyu, J., & Shin, S. (2023). Who cares about sustainability issues? Effectiveness of fashion sustainable communication of the United Nation’s #ActNow campaign on public engagement. 2023 Global Marketing Conference at Seoul. Seoul, Korea.
• Jiang, Z.*ᴾ, Fernandez, R., Lyu, J., & Lim, H. (2023). Does crowdedness matter in a virtual world? The influence of crowdedness on consumer emotional and behavioral responses in a virtual apparel store. 2023 Global Marketing Conference at Seoul. Seoul, Korea.
• Jiang, Z.*ᴾ, Lyu, J., & Kumar A. (2023). The Role of Sense of Community on Intention to Visit Farmers Markets. 2023 American Colligate of Retail Association Conference Proceedings.
• Chen, S. S.*ᴾ, Jiang, Z., Anderson, B. A & Zhao, T. T. (2023). Promoting Sport Business in the Metaverse: An Overview. 2023 World Association for Sport Management Conference, Doha, Qatar.
• Jiang, Z.*ᴾ, Fernandez, R., Lyu, J., Lee, H., & Fernandez, J. (2022). Shopping in a virtual world: the influence of spatial crowdedness of apparel store on consumer impulsive buying tendency. 2022 International Textile and Apparel Association Annual Conference.
• Jiang, Z.*ᴾ, Lyu, J., & Seock, Y-K. (2022, March). Understanding the impact of fashion AI-chatbot quality on consumer brand association: comparison between search and experience goods brand. 2022 American Colligate of Retail Association Conference. 
• Jiang, Z.*ᴾ, & Lyu, J. (2021, November). Does Augmented Reality change the luxury industry? Understanding consumer e-WOM and intention to patronize luxury brand e-stores. 2021 Global Fashion Management Conference at Seoul.
• Jiang, Z.*ᴾ, Seock, Y-K., & Lyu, J. (2021, November). Does Augmented Reality really engage consumers? Exploring AR-driven consumer engagement. 2021 International Textile and Apparel Association Annual Conference.
• Jiang, Z.*ᴾ, & Lyu, J. (2021, November). Virtual or real? Try before you buy: investigating generation Z consumers' responses to luxury brand augmented reality application. 2021 International Textile and Apparel Association Annual Conference.