Student Merchandising Association

We help you develop skills needed to obtain a career in the fashion industry. This includes being able to participate in a variety of events in the community and the fashion industry to which SMA is dedicated.

Purpose

We provide students with the opportunity to develop and enhance skills needed to obtain a career in the fashion industry. Career development is emphasized through fashion show production, lookbooks, committees, including public relations, styling, business relations, and events, guest speaker events, and more throughout the academic year. We offer several opportunities for professional development through guest speaker events featuring UGA Alumni, SMA alumni, and industry recruiters. During the annual fall lookbook and spring fashion preparations, students work together across multiple levels to host professional events exceeding goals and expectations. SMA is an incredible place for UGA students to use their unique talents and interests in fashion to bring events to life.

Who can join?

SMA is an organization designed for UGA students of all academic backgrounds, especially those interested in fashion.

Meetings

During the fall 2026 semester, meetings are on Wednesdays from 5:30 p.m. to around 6:30 p.m. in Dawson Hall room 202. Please follow us on Instagram @uga.sma for updates on meetings, upcoming events, and more!

Membership

The best way to get involved is through applying for one of SMA’s four committees at the beginning of each semester: 

  • Styling

  • Public Relations

  • Business Relations

  • Events

AND

  • Talent- models, photographers, and videographers

Cost

Dues are $27 per semester or $50 paid upfront for the year.

Executive Committee 2026-2027

President:  Shruthi Vikram      sv57895@uga.edu

Vice President:  Neve Bowen   nab88070@uga.edu

Creative Director:   Will Tritto   wgt08837@uga.edu

Treasuer:   Imogene Sutherland    ims42503@uga.edu

Secretary:   Devyn Humble     djh46977@uga.edu

Talent Director:   Charlotte Carbaugh   cac64206@uga.edu

Styling Head:  Shree Purohit   Ssp78098@uga.edu

Styling Head:   Lindsey Hollenberg   Ljh78941@uga.edu

Styling Head:    Raine Loney   ljl84437@uga.edu

Head of PR:    Gaelane Leandre    grl00712@uga.edu

Head of Merchandise:   Alicia Weans     abw71648@uga.edu

PR Assistant:   Nicholas Jacobs    npj67396@uga.edu

PR Assistant:    Sophia Johnson     smj81611@uga.edu

PR Assistant:    Juliet Joyce    jjj57193@uga.edu

Head of Business Relations:   Michaela Kokoska      mak85024@uga.edu

Head of Events:   Arabella Kippen     zk78208@uga.edu

Head of Production:    Ruth Pack       rmp07798@uga.edu

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